Social Media Manager & Content Strategist

Strategy
that builds
clients,
not clout.

Monetizing without influencing.

I'm Latanya Nicole — a social media manager and content strategist with 5+ years running multi-channel campaigns for national brands, luxury hotels, and a presidential campaign. I help businesses grow through strategy backed by data, not viral moments. And I build a community of creators who monetize without performing their personal life.

Book a strategy call See what I do
PSM
Scrum Master
Certified
G
4× Google
Certified
10
Years in
Quality & Strategy

"Build a brand without influencing."

Latanya Nicole, social media manager and content strategist, working on laptop

"It didn't go viral —
it gained a client."

4.5M
Views — White Castle B2C strategy
25%
Lead gen lift for Nelevate in 4 months
5+
Years leading national brand campaigns
White Castle• Marriott Hotels• Arlo Hotels• Moxy Hotels• Macy's• Spirit Airlines• Groupon• Culturelle• Harris / Walz 2024• Office of PA Gov. Shapiro• Hawaiian Tropic• Topicals• Capital One Café• Coursera• Lemme• First Leaf Wines• Black Girl Vitamins• Thesis Nootropics• Armani Beauty• Nelevate Tech• The On It Foundation• Diversitech• Google• White Castle• Marriott Hotels• Arlo Hotels• Moxy Hotels• Macy's• Spirit Airlines• Groupon• Culturelle• Harris / Walz 2024• Office of PA Gov. Shapiro• Hawaiian Tropic• Topicals• Capital One Café• Coursera• Lemme• First Leaf Wines• Black Girl Vitamins• Thesis Nootropics• Armani Beauty• Nelevate Tech• The On It Foundation• Diversitech• Google•
About

Manager first.
Strategist second.

I'm a social media manager, content strategist, and project manager with over five years of experience running campaigns for national brands, startups, luxury hospitality groups, and a presidential campaign. I'm Philly-rooted and work with clients everywhere. My background isn't just creative — it's analytical. Ten years in quality assurance, compliance, and regulations across healthcare, data analytics training, and a Scrum Master certification mean I build content systems that hold up under scrutiny.

"Without chasing virality." Every campaign I run is tied to a measurable outcome, not a moment.

I'm currently working with Nelevate Tech, West Oak Lane Charter School, and Global Techtritionist Alliance on social strategy and brand communications. I also build content for a growing community of creators who want to build a brand without becoming an influencer.

As seen in Voyage MIA —

Read the feature →
Influential Women Verified badge

Recognized by Influential Women

Verified and featured by Influential Women, a platform amplifying the achievements and influence of women who lead, innovate, and inspire — recognized as a freelance digital marketing professional.

Latanya Nicole in London near Big Ben
Professional Scrum Master I (PSM I)
Scrum.org
Project Management Certificate
Google
Business Intelligence
Google
Data Analytics
Google
Digital Marketing & E-commerce
Google
Marketing Specialist
Adobe
Canva Essentials
Canva
B.S. Health Services Management
Thomas Jefferson University
Services

What I build
for your brand.

From full social media management to one-time strategic audits, every engagement is scoped around your goals, not a generic package. If you're a brand that wants strategy with teeth, start with the intake form.

01
Social Media Strategy & Management

End-to-end multi-platform strategy. Content mapping, community management, trend analysis with a strategic lens. B2B and B2C. Built for results, not metrics theater.

Instagram LinkedIn TikTok Multi-platform
02
Campaign Management & Content Direction

Creative brief to final asset. I manage timelines, vendor relationships, influencer pipelines, and brand consistency across multi-property campaigns. Nothing gets missed.

Paid + Organic Influencer Mgmt Brand Standards
03
Brand Strategy & Digital Consulting

For brands and startups who need strategic clarity before they execute. Audits, positioning work, content frameworks, and data-backed recommendations you can act on.

Audit Positioning Frameworks
Submit an inquiry
Results

The work
speaks.

4.5M
Views from a B2C social strategy tied to brand initiatives
White Castle
25%
Increase in lead generation within 4 months of engagement
Nelevate Tech
30%
Increase in customer retention aligned to social messaging
First Leaf Wines
20%
Client retention increase through tailored strategic delivery
Guidepoint Global
Brands White Castle Marriott Hotels Arlo Hotels Moxy Hotels Macy's Spirit Airlines Groupon Culturelle Harris/Walz 2024 Office of PA Gov. Shapiro Hawaiian Tropic Topicals Capital One Café Coursera Lemme First Leaf Wines Black Girl Vitamins Thesis Nootropics Sauna PHL Armani Beauty StilClassics Tavola Nelevate Tech The On It Foundation Diversitech Google
Latanya Nicole on couch with laptop, editorial
Latanya Nicole in a blazer and trousers, on the phone against a stone wall
Latanya Nicole black and white portrait
Latanya Nicole with laptop
Not So Social

It Didn’t Go Viral.
It Gained A Client.

You can grow an audience, build a brand, and get paid for your content without becoming an influencer. That’s the whole idea behind Not So Social: monetizing without influencing.

I write the strategy, the frameworks, and the real, anonymized examples in a newsletter on Substack. Instagram is where I post the receipts and the quick tips, the fast version of what the newsletter goes deep on.

Read on Substack Follow @notsosocial.co_
Not So Social logo

Where to find me

Strategy tips, creator business content, and the honest side of working in social media — across three platforms, one consistent POV.

Amazon Storefront @latanya_nicole — Curated tools and resources
→
My Journal Available on Amazon
→
Coursera Feature Press — featured by Coursera
→
Voyage MIA Feature Press — conversations with Latanya Cooper
→
Black Girl Vitamins Use code LATANYA for a discount
→
Topicals Use code LATANYA for a discount
→
Work With Me

Let's talk
strategy.

I work with brands, startups, nonprofits, and agencies who need a social media manager and content strategist with cross-industry range and a systems-thinking approach — not just someone who posts on your behalf, but someone who builds the engine behind it.

Start by filling out the intake form so I understand your goals before we get on a call. Then book the 1:2 session through Calendly.

Fill out intake form Book via Calendly
Brand Strategy Consultation
1:1 Call

A focused session to diagnose where your social strategy is falling short and build a clear, actionable direction. Best for brands and founders ready to stop guessing.

Book on Calendly →
Social Media Manager Coaching & Mentorship
1:1 Call

For social media managers and aspiring strategists who want to level up. We'll work through your specific challenges, build your systems, and develop your strategic thinking — no fluff, just real guidance.

Book on Calendly →
Work With Me Inquiry
Intake Form

Ready to work together? Fill out the intake form so I can understand your business, goals, and where you need support. This helps me come to every conversation prepared and make sure we're the right fit.

Fill out the intake form →